Competitive advertising within store flyers: A win–win strategy?

Climate Technology Strategy within Competitive Energy Markets

The “Climate Technology Strategy within Competitive Markets” project aimed at conducting research and preparing a set of publications in the domain of global analysis for energy RTD strategy. The project addressed the issue of defining and evaluating a policy mix that would simultaneously: • lead to a reduction of CO2 emissions for the EU • meet sustainability targets for the economy • consider...

Advertising in a Competitive Product Line

In many markets, competing but differentiated firms offer a product line in order to target each product to a different type of customer. Under competition, firms, while trying to target different products to different segments, are also interested in "stealing" customers from the competitors and, in particular, customers from the most profitable segments. How should a profit-maximising firm al...

Competitive Targeted Advertising Over Networks

Recent advances in information technology have allowed firms to gather vast amounts of data regarding consumers’ preferences and the structure and intensity of their social interactions. This paper examines a game-theoretic model of competition between firms which can target their marketing budgets to individuals embedded in a social network. We provide a sharp characterization of the optimal t...

Competitive Target Advertising and Consumer Data Sharing

Advances in information technologies enable firms to collect detailed consumer data and target individual consumers with tailored ads. Consumer data are among the most valuable assets that firms own. An interesting phenomenon is that competing firms often trade their consumer data with each other. Based on a common-value all-pay auction framework, this paper studies the advertising competition ...

Competitive Targeted Advertising with Price Discrimination